<p><strong>Division / Department</strong><br/>GM / Marketing<br/>&nbsp;&nbsp;&nbsp;&nbsp;<br/><strong>Location</strong><br/>Holborn and home with some time in other locations</p> <p><strong>Reporting to</strong><br/>Insight Business Partner</p> <p><strong>In a nutshell</strong><br/>This role forms part of Marketing Insight within the Insight Team, working to create, collate and compile complex and varied sources of data and research in order to inform key Marketing decisions for our GM brands (Argos and Habitat). It is responsible for acting as a critical sounding board, being anticipatory in mindset and delivery and ensuring that the customer is at the heart of our decision making. The role will work with stakeholders within Marketing to help them understand brand performance, and to provide the relevant insight in a compelling way to inform decision making in the development of marketing communications. &nbsp;This role will work closely with all Marketing teams to inform future campaigns and decisions, from the proposition stage all the way through to evaluation.</p> <p><strong>What you need to do</strong></p> <p>This role will play an important part within both Insights and Marketing, combining our existing tools and sources of data with additional quantitative and qualitative primary research to understand performance, inform decisions, and bring a customer perspective into our Marketing campaigns.</p> <p><strong>Specifically, this role will focus on:</strong></p> <ul> <li>Working with Insight team managers, the broader Customer Insight team and stakeholders to understand key priorities for Marketing and support in the right way via research, reporting and insight.</li> <li>Actively building relationships with the Planning, Propositions and Campaigns teams as well as other relevant stakeholders within Marketing and participating in relevant forums by listening and using insight to provoke discussion, contributing towards decision making.</li> <li>Championing our customers – unlocking deep understanding around emotional needs, behaviours and motivations to articulate back into a business context and bring the customer viewpoint.</li> <li>Supporting the strategic propositions from concept stage through to evaluation.</li> <li>Providing insight for propositions, post implementation, in order to demonstrate performance of these. This will combine customer and commercial data to define success for the decisions we make, and measure the outcomes.</li> <li>Owning the campaign evaluation tracker for GM campaigns, ensuring the right campaigns are tracked at the right time and clear recommendations for future campaigns provided.</li> <li>Ongoing reporting of brand tracking with a focus on the ‘why’, bringing insight to life and provoking discussions to inform future decision making.</li> <li>Supporting on and leading projects that proactively enhance understanding of marketing propositions and campaigns, answering key business questions. Combining existing knowledge, data, customer understanding and primary research from our various sources to generate best in class insight.</li> <li>Leading on ad hoc research projects from start to finish - obtaining a clear brief from the stakeholders, liaising directly with our agencies and using your knowledge to recommend the correct research methodologies to help shape the proposal. Using your knowledge to sign off any questionnaires and discussion guides with stakeholders, and being the point of contact with both the stakeholders and the agency through to the debrief.</li> <li>Ensuring the relationships with our agencies are such that they feel a part of the team and feel comfortable playing an active role in the team. Open to uncovering new sources and techniques available to us and stepping on the service delivered by agencies to evolve insight over time.</li> <li>Using storytelling principles to effectively communicate and disseminate insight – can present data and insight in compelling ways and land narratives with impact. Uses a strong working understanding of what makes organisations grow and how customer metrics relate to commercial, customer and brand outcomes.</li> <li>Understanding what we already know and where our knowledge gaps are before committing to spend. Proactively managing agreed projects to cost and scope.</li> <li>Ruthless prioritisation with the support of your line manager to ensure we manage expectations of stakeholders on what we will/won’t deliver based on the value/impact we can have. Once committed, deliver quality work to tight deadlines.</li> </ul> <p><strong>What you need to know and show</strong></p> <ul> <li>Influence broadly across the business (with a range of stakeholders up to Senior Manager level.</li> <li>Customer obsessed – passion for customers and customer behaviour. Champion the customer viewpoint and ensure it is aired in meetings.</li> <li>Think strategically, working in a hypothesis-led way to break down complex problems and land the answer with the business.</li> <li>Understand, challenge and analyse data, whilst stepping back to bring clarity to decisions.</li> <li>Understand how to bring together varied sources of first and third party data, working closely with a variety of agencies.</li> <li>Commercial acumen.</li> <li>Strong project and time management.</li> <li>Curiosity, challenging, proactive drive to help us look at business, market and insight best practice in new ways. A desire to make things better, continuously striving to step on our work and impact</li> </ul> <p>There are many ways to have acquired these skills and this knowledge, so there are no specific qualifications required. However, relevant and demonstrable experience is of course essential, so it is likely that successful candidates will have already been in roles managing research projects and analysing data, as well as building relationships with stakeholders. &nbsp;</p> <p><strong>What decisions I can make</strong><br/>Working closely with the Insight Managers and wider Insight Team, you’ll determine the best approach to bring a customer perspective to important business decisions. Specifically, in this role you will have a significant influence on how our business thinks about customers and builds these into our marketing propositions and campaigns.</p> <p><strong>Resources available to me</strong><br/>•&nbsp;&nbsp;&nbsp;&nbsp;Support from embedded colleagues and our partner agencies e.g. Savanta<br/>•&nbsp;&nbsp;&nbsp;&nbsp;Use of the budget as appropriate and agreed with the Head of Insights</p> <p>&nbsp;</p> <p>#LI-SA1</p>