Brand Propositions Manager
Salary: Competitive Plus Benefits
Location: London Store Support Centre and Home, London, EC1M 6HA
Contract type: Permanent
Business area: Marketing
Closing date: 24 June 2025
Requisition ID: 400002265
We’d all like amazing work to do, and real work-life balance. That’s waiting for you at Sainsbury’s. We’re one of the biggest supermarkets in the UK with one of the largest websites. So marketing here really happens at scale. We move a lot faster than you’d think too, across Brand Planning, Brand Comms and Creative, Digital Marketing, CRM and Loyalty, Nectar 360, Insights, and Corporate Responsibility and Sustainability. More people shopping with us each week means more interactions. And thanks to data insight, we understand customers in a way that almost nobody else does. We work alongside incredible brand partners and the best agencies around. So if you have a passion to learn, grow and experience new teams, come and explore it all with us.
Why join us
Joining Sainsbury's as a Brand Proposition Manager means being part of a dynamic team dedicated to developing and driving high-performing brand plans that resonate with customers and bring our brand ambitions to life through innovative propositions. With a focus on collaboration, creativity, and customer-centric strategies, you will have the opportunity to influence and shape the direction of our brands while working alongside diverse stakeholders to achieve our corporate objectives. At Sainsbury's, we value work-life balance and offer flexibility to ensure our colleagues can excel in their roles while enjoying personal fulfilment outside of work, making it a rewarding and fulfilling environment to be part of.
What you'll do
As the Brand Proposition Manager at Sainsbury's, you will be responsible for developing and driving brand plans to create distinctive, bold, and differentiating propositions that enhance the performance of our brands. Your role will involve collaborating with key stakeholders across various departments to gain alignment and input on brand ambitions and plans, ensuring they are in line with customer insights and market relevance. You will be focused on developing marketing propositions that address key customer opportunities while also supporting brand objectives and perceptions. Working closely with commercial stakeholders, you will help build trade planning priorities that align with the marketing propositions being developed. Additionally, you will play a vital role in briefing marketing and retail channel teams on the propositions and ensuring they are creatively brought to life. You will utilise insights to anticipate risks, recommend adjustments to plans, and drive collaborative working across marketing and other stakeholders to support brand priorities and corporate strategy.
Who you are
As a Brand Proposition Manager for Sainsbury's Marketing Planning & Propositions team, you are a seasoned professional with a proven track record in brand strategy and proposition development, driven by an infectious passion for our brands and a deep understanding of customer and commercial dynamics. Your ability to balance analytical thinking with creative innovation enables you to develop distinctive and bold propositions that align with brand objectives and drive successful brand performance. With your strong influencing skills, relationship-building capabilities, and resilience in managing competing priorities and demanding stakeholders, you play a pivotal role in bringing our brand plans to life and shaping the future success of our brands.
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We are committed to being a truly inclusive retailer so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new — whether that’s as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Here are some of them: Starting off with colleague discount, you'll be able to save 10% on your shopping online and instore at Sainsbury's, Argos, TU and Habitat, and we regularly increase the discount to 15% at points during the year. We've also got you covered for your future with our pensions scheme and life cover. You'll also be able to share in our success as you may be eligible for a performance-related bonus of up to 20% of salary, depending on how we perform. Your wellbeing is important to us too. You'll receive an annual holiday allowance, and you can buy up to an additional week's holiday, and we provide private healthcare. We also offer other benefits that will help your money go further such as season ticket loans, interest free car loan of up to £10k, cycle to work scheme, health cash plans, salary advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers. And if you ever need it there is also an Employee Assistance Programme. Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave. Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibility criteria may apply).
