<p>&nbsp;</p> <p><span><strong>Division/Dept</strong></span><span>&nbsp;</span></p> <p><span>Corporate Affairs</span></p> <p>&nbsp;</p> <p><span><strong>Location</strong></span></p> <p><span>London store support centre/Home</span></p> <p>&nbsp;</p> <p><span><strong>Reporting to</strong></span></p> <p><span>Consumer Communications Manager – Lifestyle</span></p> <p>&nbsp;</p> <p><span><strong>In a nutshell</strong></span></p> <p><span>The Consumer Communications Executive – Lifestyle is an integral part of the Consumer Communications team, responsible for helping to deliver exciting PR campaigns and projects across Argos, Habitat and Tu Clothing.</span></p> <p>&nbsp;</p> <p><span>The role will have responsibility for supporting and managing a broad range of products and initiatives across Sainsbury’s from Habitat home and furniture, Argos to Tu Clothing.</span></p> <p>&nbsp;</p> <p><span>The role is suited to someone with existing consumer PR experience and a keen interest in the media landscape and social media channels.</span></p> <p>&nbsp;</p> <p><span><strong>What outcomes do you need to deliver</strong></span></p> <p><span><strong>Deliver a communications plan that drives consideration and desirability of our lifestyle brands, Habitat, Tu and Argos</strong></span></p> <ul> <li><span>Develop and maintain strong relationships with journalists, focusing on target media titles to drive and fulfil positive media coverage opportunities&nbsp;</span></li> <li><span>Build strong relationships internally and work closely with buying and marketing teams and other stakeholders to secure information and identify day-to-day PR opportunities</span></li> <li><span>Own the Consumer Comms proactive PR calendar, developing ideas for mailers, stories and BAU media outreach activity supporting key events, calendar hooks and newsjacking opportunities</span></li> <li><span>Draft media alerts, press releases, presentations and other written materials</span></li> <li><span>Work closely with the wider Consumer Comms team to align media outreach activity, identify new opportunities and create efficiencies</span></li> <li><span>Manage sample coordination for reactive media requests, seasonal look books and press shows</span></li> <li><span>Focus PR output according to product strategy and hero products</span></li> <li><span>Coordinate PR activities with marketing and in-store activity where appropriate&nbsp;</span></li> <li><span>Be a brand guardian, ensuring relevant handwriting across all PR assets</span></li> <li><span>Help to manage 3rd party suppliers such as PR agencies, design and production houses, influencer agencies</span></li> <li><span>Monitor the news regularly for creative and industry insights&nbsp;</span></li> <li><span>Support the execution of influencer-based activity, either with PR agency or in-house</span></li> <li><span>Potential to own and lead on specific projects&nbsp;</span></li> <li><span>Further develop efficiencies in ways of working within the team and across Holborn, Milton Keynes and Coventry&nbsp;</span></li> </ul> <p>&nbsp;</p> <p style="margin-left:0cm"><span><strong>Be part of a winning team</strong>&nbsp;</span></p> <ul> <li><span>Contribute to a collaborative culture where everyone in the team works together to deliver a collective outcome, is focussed on continuous improvement and feels comfortable challenging decisions&nbsp;</span></li> <li><span>Help to simplify and improve ways of working&nbsp;&nbsp;</span></li> <li><span>You will be flexible about what you work on and use any extra capacity to build your knowledge and experience of other areas of the business&nbsp;</span></li> <li><span>Proactively build relationships and work collaboratively with teams across the business&nbsp;</span></li> </ul> <p>&nbsp;</p> <p><span><strong>What you need to know and show</strong></span></p> <ul> <li><span>Good project manager – highly organised, manages well upwards and downwards</span></li> <li><span>Attention to detail&nbsp;</span></li> <li><span>Experience of consumer brands, ideally retail and Non-Food product categories</span></li> <li><span>Ideally previous experience of consumer PR obtained through PR agency or in-house team&nbsp;</span></li> <li><span>Previous experience of working with the media and strong existing network or media contacts</span></li> <li><span>Proactively builds and nurtures relationships, natural networker</span></li> <li><span>Strong persuasion and influencing skills&nbsp;</span></li> <li><span>Solution seeker and self-starter - overcomes obstacles to secure what is needed</span></li> <li><span>Positive and results-focused</span></li> <li><span>Good knowledge of asset management</span></li> <li><span>Excellent written and oral communication skills</span></li> <li><span>Keen interest in lifestyle trends and competitor marketplace</span></li> <li><span>Knowledge of and interest in social media platforms</span></li> <li><span>Drive deadlines - authority</span></li> </ul> <p>&nbsp;</p> <p><span><strong>What decisions I can make</strong></span></p> <ul> <li><span>Assisting with management of projects/timelines</span></li> <li><span>Assessment of Consumer Comms opportunities</span></li> </ul> <p>&nbsp;</p> <p><span><strong>Resources available to me</strong></span></p> <ul> <li><span>Team of colleagues&nbsp;</span></li> <li><span>Allocation of external communications budget</span></li> <li><span>Network of agencies and other suppliers</span></li> </ul> <p style="margin-left:18.0pt">&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p>