Digital Events Trading Lead
Salary: Competitive Plus Benefits
Location: London Store Support Centre and Home, London, EC1M 6HA
Contract type: Fixed-Term Assignment
Business area: Retail
Closing date: 16 October 2025
Requisition ID: 400026906
We’d all like amazing work to do, and real work-life balance. That’s waiting for you at Sainsbury’s. As the link between sellers and buyers, retail and head office, our retail operations team is the cog that keeps things running. With teams focused on store facing, labour, transformation, online, delivery and contact centre work, we touch almost every part of the business. It’s an incredibly fast-paced environment where you need to pivot not just daily, but often hourly. So while we plan all we can, it’s vital that we all think outside our job descriptions and look to optimise and improve how we do everything. There’s also a real team ethos. After all, it’s people like you who are going to truly transform this part of the business.
What outcomes I need to deliver:
- Manage, plan and execute customer events throughout the year working collaboratively with the relevant teams including Marketing and the wider Ecommerce teams.
- You’ll ensure that our Events are meticulously planned, helping us maximise the trading potential and customer engagement across relevant digital customer channels (e.g. Groceries Online, Food on Demand). You’ll define and brief the necessary content and on-site componentry to ensure assigned event and campaigns have fitting presence across the site, including dedicate landing pages, homepage needs etc.
- Seek necessary input from Digital Trading category experts to ensure we surface key lines and promotions where relevant to the event or campaign.
- Ensure Digital event plans appropriately mirror our corporate ambitions, tailoring where the unique channel customers needs require. You’ll work closely with Marketing and Commercial teams to evaluate this
- You’ll course-correct and amend event plans according to customer response, commercial and digital metrics. and other internal and external factors and adopt a reactive mindset where opportunities knock
- Ensure key event and campaigns meet or exceed their budget sales and metrics position.
- Manage the communication of event and campaign performance.
- Help build robust processes and lead a consistent approach to event planning and execution that are aligned with other cross functional teams.
- Represent the wider Trade Planning team in event planning across the business and be accountable for sharing the digital execution with key stakeholders.
- Manage the coordination of analytics during events and lead the digital post event reviews to identify key learnings and opportunities for subsequent activity.
- Be the digital expert on competitor execution, bringing to life the different
What I need to know and show:
- You’ll have experience working within a Digital team in a large scale retailer.
- Have a deep understanding of the factors which inform online customer shopping behaviour.
- You have extensive experience of building and delivering plans aligned to the corporate strategy and proven ability to manage projects on time and to budget.
- You are able to flex your style and manage messages for your team and stakeholders in order to get traction within and outside your team.
- You are able to understand the bigger picture and overall strategy.
- You are able to anticipate future risks, opportunities and next steps within your area, taking actions to address them in the absence of a given structure and regular ambiguity.
- You are able to use your initiative to manage priorities and ensure solutions are reached. You’ll be able to influence others that your event and campaign plans are appropriate.
- You have strong analytical and numerical capability and are computer literate with an understanding of online analytics. Experience of Adobe is highly desirable.
- You are motivated to follow the defined milestones whilst seeking to have an impact beyond your role.
- You have a proactive and can-do attitude that embraces change in a fast-moving environment.
- You are committed to ongoing personal development.
What decisions I can make including budget:
- Shared authority in setting the strategic approach for Digital Events and campaigns.
- The Digital activation of seasonal, cross functional events.
Directly or indirectly manages:
No direct reports
Support we will provide:
- Wider digital team resources (Trading, Design, Implementation)
- Support from our Digital Operations Centre teams based in Mumbai
- Sainsbury’s extensive Learning and Development resources
We are committed to being a truly inclusive retailer so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new — whether that’s as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Here are some of them: Starting off with colleague discount, you'll be able to save 10% on your shopping online and instore at Sainsbury's, Argos, TU and Habitat, and we regularly increase the discount to 15% at points during the year. We've also got you covered for your future with our pensions scheme and life cover. You'll also be able to share in our success as you may be eligible for a performance-related bonus of up to 10% of salary, depending on how we perform. Your wellbeing is important to us too. You'll receive an annual holiday allowance and you can buy up to an additional week's holiday. We also offer other benefits that will help your money go further such as season ticket loans, cycle to work scheme, health cash plans, salary advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers. And if you ever need it there is also an employee assistance programme. Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave. Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibility criteria may apply).
