Brand Propositions Manager
Salary: Competitive Plus Benefits
Location: London Store Support Centre and Home, London, EC1M 6HA
Contract type: Secondment
Business area: Marketing
Closing date: 09 January 2026
Requisition ID: 400043319
We’d all like amazing work to do, and real work-life balance. That’s waiting for you at Sainsbury’s. We’re one of the biggest supermarkets in the UK with one of the largest websites. So marketing here really happens at scale. We move a lot faster than you’d think too, across Brand Planning, Brand Comms and Creative, Digital Marketing, CRM and Loyalty, Nectar 360, Insights, and Corporate Responsibility and Sustainability. More people shopping with us each week means more interactions. And thanks to data insight, we understand customers in a way that almost nobody else does. We work alongside incredible brand partners and the best agencies around. So if you have a passion to learn, grow and experience new teams, come and explore it all with us.
Brand Propositions Manager – 12 Month Fixed Term Contract – Hybrid Working/London
Sainsbury’s is on a mission to make good food joyful, accessible and affordable for everyone, every day. We’re a multi-channel, multi-brand business serving millions of customers a day, with the UK’s largest loyalty scheme and an ever-evolving set of digital platforms. This equals over 1.2 billion transactions a year, presenting a volume, depth and complexity of data that few can match.
What you'll do
As a Brand Propositions Manager at Sainsbury's, you will be responsible for developing and driving the brand plans by creating distinctive, bold, and differentiating propositions that elevate our brands and ensure their successful performance. You will work closely with key stakeholders across the business to gain alignment and input on the brand plans, answering strategic questions and collaborating with insight teams to inform the customer plans and proposition development.
Your role will involve creating propositions that delight customers, meet the commercial needs of our business, and ignite creativity within our brand communication and channel teams, while using real-time insights to anticipate risks and optimise the market opportunities. Through your brand strategy expertise and passion for our brands, you will play a vital role in shaping the annual and quarterly customer plans to reflect brand priorities and influence the channel plans for our brands.
You will have the chance to work on some of Sainsburys most strategically important propositions which ladder up to clear proofpoints of the corporate strategy and which will be seen and interacted with by millions of customers each week.
Who you are
As a Brand Propositions Manager for Sainsbury's Brand Planning & Propositions team, you are an inspiring, strategic and creative thinker with a deep understanding of the customer, brand strategy and proposition development. You should have an infectious passion for our brands, a customer and commercial focus, and the ability to balance analytical thinking with innovative ideas to help you drive the development of distinctive and bold propositions that bring our brand plans to life. Your strong influencing skills, relationship-building abilities, and resilience enable you to collaborate effectively with key stakeholders, anticipate risks, trade off competing priorities and inspire them to bring your propositions to life.
Essential criteria
- Brand Strategy Expertise: Proven experience in developing and executing brand strategy/propositions.
- Customer and Commercial Focus: Strong understanding of customer behaviour and commercial drivers, with the ability to align brand activity to business objectives.
- Insight-Driven Decision Making: Experience using customer insights and real-time data to inform brand strategy, anticipate risks, and optimise opportunities.
- Communication and Stakeholder Relationships: Strong experience building cross-functional relationships which enables you to inspire, influence and execute our brands plans in a credible way.
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We are committed to being a truly inclusive retailer so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new — whether that’s as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Here are some of them: Starting off with colleague discount, you'll be able to save 10% on your shopping online and instore at Sainsbury's, Argos, TU and Habitat, and we regularly increase the discount to 15% at points during the year. We've also got you covered for your future with our pensions scheme and life cover. You'll also be able to share in our success as you may be eligible for a performance-related bonus of up to 20% of salary, depending on how we perform. Your wellbeing is important to us too. You'll receive an annual holiday allowance, and you can buy up to an additional week's holiday, and we provide private healthcare. We also offer other benefits that will help your money go further such as season ticket loans, interest free car loan of up to £10k, cycle to work scheme, health cash plans, salary advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers. And if you ever need it there is also an Employee Assistance Programme. Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave. Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibility criteria may apply).
