Conceptual Copywriter
Salary: Competitive Plus Benefits
Location: London Store Support Centre and Home, London, EC1M 6HA
Contract type: Permanent
Business area: Marketing
Closing date: 01 April 2026
Requisition ID: 400054764
We’d all like amazing work to do, and real work-life balance. That’s waiting for you at Sainsbury’s. We’re one of the biggest supermarkets in the UK with one of the largest websites. So marketing here really happens at scale. We move a lot faster than you’d think too, across Brand Planning, Brand Comms and Creative, Digital Marketing, CRM and Loyalty, Nectar 360, Insights, and Corporate Responsibility and Sustainability. More people shopping with us each week means more interactions. And thanks to data insight, we understand customers in a way that almost nobody else does. We work alongside incredible brand partners and the best agencies around. So if you have a passion to learn, grow and experience new teams, come and explore it all with us.
Why join us
Joining the Zest team at Sainsbury's as a Conceptual Copywriter means becoming part of a creative and collaborative environment where your ideas have the power to shape engaging and impactful copy across multiple brands. With a focus on innovation, personal growth, and continuous learning, you'll have the opportunity to work on industry-leading projects that resonate with our target audience and drive brand credibility. Embrace the chance to craft compelling narratives, collaborate with talented teams, and contribute to a culture that values creativity, excellence, and authenticity, all while enjoying the support and resources to excel in your role and make a meaningful impact.
What you'll do
As a Conceptual Copywriter at Sainsbury's Zest, you will play a pivotal role in crafting engaging and compelling short-form copy across the Nectar and N360s Partnership brands, ensuring alignment with each brand's unique tone of voice and audience on various platforms. Collaborating closely with clients and cross-functional teams, you will ideate new concepts, develop impactful copy, and execute industry-leading creative work that drives brand credibility and engagement. Your role will involve conducting thorough research to understand target audiences and market trends, enhancing brand storytelling, and maintaining consistency in brand guidelines across multiple channels to deliver exceptional creative outputs that resonate with customers emotionally and elevate the brands' presence in the market.
Who you are
As a Conceptual Copywriter at Sainsbury's Zest, you are a creative and detail-oriented professional with a passion for crafting compelling and engaging copy that resonates with target audiences across various platforms. With a proven track record in delivering short-form copywriting with a clear tone of voice, you thrive in a fast-paced environment and excel at managing multiple priorities to meet tight deadlines. Your ability to collaborate closely with cross-functional teams, adapt to different brand tones, and stay abreast of industry trends allows you to drive creative excellence and storytelling that enhances brand credibility and engagement. Your keenness for continuous learning and personal growth, along with your exceptional communication skills and emotional intelligence, enable you to build strong relationships with colleagues and clients, contributing to the success and creative culture at Zest.
Essential criteria
Proven experience as a Conceptual Copywriter, generating ideas and crafting compelling short‑form copy.
Demonstrable experience delivering engaging, on‑brand copy across multiple channels (digital, social, email, print etc.).
Experience writing, editing and proofreading, with the ability to produce concise, impactful copy.
Experience managing multiple copy projects and meeting tight deadlines within a creative agency.
#LI-SM1
We are committed to being a truly inclusive retailer so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new — whether that’s as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Here are some of them: Starting off with colleague discount, you'll be able to save 10% on your shopping online and instore at Sainsbury's, Argos, TU and Habitat, and we regularly increase the discount to 15% at points during the year. We've also got you covered for your future with our pensions scheme and life cover. You'll also be able to share in our success as you may be eligible for a performance-related bonus of up to 10% of salary, depending on how we perform. Your wellbeing is important to us too. You'll receive an annual holiday allowance and you can buy up to an additional week's holiday. We also offer other benefits that will help your money go further such as season ticket loans, cycle to work scheme, health cash plans, salary advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers. And if you ever need it there is also an employee assistance programme. Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave. Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibility criteria may apply).
